Texas Nissan of Grapevine

Nissan's iconic Heisman campaign makes its return for a 16th season, packed with new athletic talent and the brand's most innovative vehicles. The "Tell Them a Heisman Sent You" initiative for 2026 adopts an exciting new format, putting long-form YouTube episodes front and center, supported by 30-second broadcast commercials during college games. This entertaining web series features legendary Heisman winners competing to be Nissan's ultimate ambassador while displaying an exciting new model lineup.

In J.D. Power’s 2026 APEAL Study, both the Nissan Armada and Nissan Murano achieved top segment rankings. The Armada tied for first place in the Large SUV category, while the Murano led the Midsize SUV segment. Gathering feedback from owners over the first 90 days of driving, the study measures key aspects of ownership satisfaction including comfort, styling, usability, and dynamic performance.

Newsweek readers love casting votes for top automotive brands, and they did so again for the 2026 model year. Nissan captured wins in seven Readers' Choice categories, showing what a brand dedicated to excellence can achieve. Car buyers certainly noticed in 2026.

Newsweek readers love casting votes for top automotive brands, and they did so again for the 2026 model year. Nissan captured wins in seven Readers' Choice categories, showing what a brand dedicated to excellence can achieve. Car buyers certainly noticed in 2026.