How Nissan Engineers Infuse Nissan-ness Across Vehicle Segments
  
Nissan customers can anticipate a signature blend of poised handling, comfortable daily driving, and intuitive technology. The brand's engineering prowess is applied across its diverse lineup, ensuring every vehicle possesses a distinct "Nissan-ness." This consistent brand identity is especially clear in the all-new 2026 LEAF, which was tuned by the very same engineering team that developed the performance-focused Z sports car.
  

Nissan is turning up the heat in its SUV lineup with the arrival of the 2026 Armada NISMO. Built for enthusiasts who crave performance, this thrilling new model offers more horsepower, sharper road manners, and aggressive styling—while still delivering the spacious comfort that makes the Armada a favorite among full-size SUV buyers.
The all-new, third-generation Nissan Leaf is on the way.
Nissan is widely recognized for delivering powerful, high-quality audio experiences inside their vehicles. Many people choose Nissan specifically for the immersive, concert-like sound systems offered in models such as the Altima, Titan, and GT-R. What many might not realize is that much of this exceptional sound quality is the result of one person affectionately known as “Golden Ears.”
Nissan has built a strong reputation for producing vehicles that offer an excellent mix of affordability and practicality. This was reaffirmed when three of its models—the Nissan Versa, Nissan Sentra, and Nissan Frontier S 4x2 King Cab—were featured on Cars.com’s 2025 Best Value New Cars list. Here’s why each of these models earned their spot.
The 2025 Nissan Sentra continues to set the standard, recently earning recognition as a Top Pick in the Small Car category by Consumer Reports. This compact sedan has earned praise for its ideal mix of comfort and performance. Let’s take a deeper look at the features that make the new Sentra a standout in its class.
The Nissan Ariya is one of the top electric vehicles in its class. Recognized as Recurrent's Best Pre-Owned EV of 2025, the Nissan Ariya stands out for its impressive build quality and overall value. Here's why Recurrent's experts consider the Ariya a leading choice in the electric vehicle market.
The Nissan Kicks is a dynamic new addition to the lineup, making a bold impact in the automotive world. With its innovative design and standout safety features, it has earned the esteemed Insurance Institute for Highway Safety (IIHS) Top Safety Pick award for 2024. More than just a stylish vehicle, the Kicks meets the IIHS's latest, more stringent safety standards, ensuring exceptional protection on today's roads.