Interbrand has released their annual Best Global Brand's study for 2015 and Nissan has once again climbed up the ladder this year, ranking at number 49 on the list. Since the brand first appeared in the study in 2011 at number 90, it has been quickly moving ahead of the pack each year, making it the fastest-rising automotive brand in the 2015 study.
Nissan's continuous initiatives to expand their reach and establish a close relationship with car buyers - specifically millennials - have helped them push past the competition in Interbrand's study. The company's sponsorship of the UEFA Champions League and partnership with NBC's "The Voice" has had a significant impact on their placement in the 2015 study. According to Interbrand, Nissan's estimated value is $9.082 billion, marking a 19 percent increase from last year.
"Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic,' said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."
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