Nissan's highly praised "Ride of Your Life" campaign is back for another year and this time around the brand took their mission to a whole new level. Following in the footsteps of last year's campaign, where unsuspecting fans were taken for a ride in a racecar only to later find out the vehicle was an Altima, Nissan once again decided to surprise strangers with a thrilling adventure they would never forget.
The all-new "Ride for Your Life" ad opens up with an array of people staring at a large glass box at a local shopping mall. Each person is prompted to hit a red button in an attempt to unlock the box, and after a few tries, select individuals were able to do just that. Once unlocked, the glass became clear and a Nissan Altima was revealed. Each lucky participant was then driven off to a nearby racetrack by a professional driver and taken for a high-speed lap in the Altima. Cheering along the way, each participant was in awe of their experience. They also had the opportunity to get in the driver’s seat and take advantage of the Altima's capabilities firsthand, concluding "the ride of their lives."
Watch the video below to see the excitement unfold in Nissan's latest "Ride of Your Life" commercial.
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