Nissan and Bret Michaels have joined forces to kick off an all-new campaign supporting the automaker's popular commercial vehicle lineup called "Tough Love." Created to show America why Nissan's commercials vans are some of the top vehicles for small businesses owners, the campaign uses a set of videos to showcase the grueling testing process each model goes through to ensure they exceed quality standards. Bret Michaels provides his charm throughout the video series, acting as a narrator and also lends his vocals for a one-of-a-kind ode to the commercial vehicle lineup - it's a must-see!
Known for their durability, Nissan's commercial vans go through over 6,600 tests before they're cleared to go out on the market. Some of the strenuous procedures include going through a shaker machine, frame twister, 140-degree heat chamber, salt spray tunnel and driving across roads filled with potholes. With the help of these practices, Nissan is able to put each model through 13 years of real world use in a matter of three months. You can you check out a number of these processes in the video below and view the rock video, starring Bret Michaels, of the campaign's theme song, "Tough Love."
The Heat Chamber:
The Frame Twister:
The Pothole Test:
"Tough Love" Video: